Wayne Landlord Association: $100 Idea: Why you should always call your customers…

Wednesday, May 18, 2011

$100 Idea: Why you should always call your customers…

Some customers out there are really simply afraid to complain... They'd rather switch companies than fight. But dissatisfied customers can wreak havoc on repeat business and word-of-mouth advertising.

Mr. Otten, president of professional Swedish Car Repair in Atlanta, ferreted out problems by telephoning all his customers one week after they visited either of his two locations. He set aside an hour or two a day to make 20 to 50 calls.

Customers remembered that the President of the company called them, and they really felt serviced. Mr. Otten got the customers to admit what was bothering them and address their problems right on the spot. The calls also kept his 12 employees on their toes. They knew that the boss was in touch with the frontline and wouldn't let anything slip by.

Making a business decision is just common-sense, when you have the facts!

Next: The secret to competing with larger companies...

We have just completed a website that lists all the $100 Ideas by category. Every week, we will be adding to the list. Go to 100DollarBizTips.com. If you know of someone who can use our practical information, have them register at the website.

Edward King, MBA CPA
Former Director of Wayne State University's Small Business Services
Telephone: 586-771-3618
Fax: 888-756-2761 (toll-free)
E-mail: EdwKing@aol.com
Websites: TheSmallBusinessDigest.com, 100DollarBizTips.com, SmallBizKing.com (students only)

KingCo, 1721 Shore Club Drive, St. Clair Shores, MI 48080, USA

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