Wayne Landlord Association: $100 Idea: How to use verbs when writing sales copy.

Monday, May 16, 2011

$100 Idea: How to use verbs when writing sales copy.

Verbs start the story. Strong, active verbs draw the reader's eye and interest. Use them to start bullets, sentences, paragraphs in headlines. Examples:

Cut hours from your next plumbing job.
Whiten your teeth in seconds.
Double your investment in just 30 days.

Making a business decision is just common-sense, when you have the facts!

Next: Should you use a deadline in your sales literature?

We have just completed a website that lists all the $100 Ideas by category. Every week, we will be adding to the list. Go to 100DollarBizTips.com. If you know of someone who can use our practical information, have them register at the website.

Edward King, MBA CPA
Former Director of Wayne State University's Small Business Services
Telephone: 586-771-3618
Fax: 888-756-2761 (toll-free)
E-mail: EdwKing@aol.com
Websites: TheSmallBusinessDigest.com, 100DollarBizTips.com, SmallBizKing.com (students only)

KingCo, 1721 Shore Club Drive, St. Clair Shores, MI 48080, USA

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