$100 Idea: Should you use a deadline in your sales literature?

Spotlight your deadline. Deadlines work online and off. They create urgency that causes people to focus and make snappier decisions. When you use a deadline, don't bury it. Mentioned it more than once in highly visible hotspots.

Making a business decision is just common-sense, when you have the facts!

Next: Why you should always call your customers...

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Edward King, MBA CPA
Former Director of Wayne State University's Small Business Services
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