Wayne Landlord Association: $100 Idea: 2 things to remember when using numbers in your sales copy…

Wednesday, May 11, 2011

$100 Idea: 2 things to remember when using numbers in your sales copy…

The numeral 9 is a faster read with more impact than the word nine. That's why you should use numerals whenever it's appropriate.
$10,000.00 is perceived as being greater than $10,000. So, if you're promoting a sweepstakes, scholarship or the benefits of your product or service, include the extra digits. In this case, more is a good thing. However, when you're selling a product or service that costs $10,000 and your audience perceives it as expensive, drop the extra zeros.

Making a business decision is just common-sense, when you have the facts!

Next: How to use verbs when writing sales copy.

We have just completed a website that lists all the $100 Ideas by category. Every week, we will be adding to the list. Go to 100DollarBizTips.com. If you know of someone who can use our practical information, have them register at the website.

Edward King, MBA CPA
Former Director of Wayne State University's Small Business Services
Telephone: 586-771-3618
Fax: 888-756-2761 (toll-free)
E-mail: EdwKing@aol.com
Websites: TheSmallBusinessDigest.com, 100DollarBizTips.com, SmallBizKing.com (students only)

KingCo, 1721 Shore Club Drive, St. Clair Shores, MI 48080, USA

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