Wayne Landlord Association: $100 Idea: Should you put a picture of people in your ads?

Monday, May 9, 2011

$100 Idea: Should you put a picture of people in your ads?

Fellow Investors:

People like people. People also like looking at other people. Show images of people in e-mails, on landing pages, in brochures and ads. You don't have to show the whole person to engage the reader. Just a glimpse of someone's eyes, feet, or even nose draws the reader's interest.

Making a business decision is just common-sense, when you have the facts!

Next: 2 things to remember when using numbers in your sales copy...

We have just completed a website that lists all the $100 Ideas by category. Every week, we will be adding to the list. Go to 100DollarBizTips.com. If you know of someone who can use our practical information, have them register at the website.

Edward King, MBA CPA
Former Director of Wayne State University's Small Business Services
Telephone: 586-771-3618
Fax: 888-756-2761 (toll-free)
E-mail: EdwKing@aol.com
Websites: TheSmallBusinessDigest.com, 100DollarBizTips.com, SmallBizKing.com (students only)

KingCo, 1721 Shore Club Drive, St. Clair Shores, MI 48080, USA

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