$100 Idea: When to use Pictures in Your Ads?

Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results. For example, use a picture of someone smiling while using your product. Another example, use a picture of someone who chose not to use your product, showing the problems that weren't solved.

Next: Who is Your Target Audience?

We have just completed a website that lists all the $100 Ideas by category. Every week, we will be adding to the list. Go to 100DollarBizTips.com. If you know of someone who can use our practical information, have them register at the website.

Edward King, MBA CPA
Former Director of Wayne State University's Small Business Services
Telephone: 586-771-3618
Fax: 888-756-2761 (toll-free)
E-mail: EdwKing@aol.com
Websites: TheSmallBusinessDigest.com, 100DollarBizTips.com, SmallBizKing.com (students only)

Mark Maupin

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