$100 Idea: Be Specific.

Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc. For example, "Five tactics for increasing your profits by over 234%!" Another example, "How to write your own e-book in 9 hrs 11 mins or less!"

Next: Is Your Product or Service Different?

We have just completed a website that lists all the $100 Ideas by category. Every week, we will be adding to the list. Go to 100DollarBizTips.com. If you know of someone who can use our practical information, have them register at the website.

Edward King, MBA CPA
Former Director of Wayne State University's Small Business Services
Telephone: 586-771-3618
Fax: 888-756-2761 (toll-free)
E-mail: EdwKing@aol.com
Websites: TheSmallBusinessDigest.com, 100DollarBizTips.com, SmallBizKing.com (students only)

Mark Maupin

 PS: Now my phone is ringing 50-70 times a day for Dumpster Rental in Detroit metro Market. .  Ask me about the new Low cost Volume Discount Program I am using on my Dumpster Business and for my customers.

PSS: We can put Your Business at the Top of a Google Searches with or without a Web Site!   http://www.a-affordable-internet-marketing-company.com/ 

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