Wayne Landlord Association: $100 Idea: How to Increase the response to your letters by 300%...

Monday, July 18, 2011

$100 Idea: How to Increase the response to your letters by 300%...

Most people use a P.S. in the letter as an afterthought. But Ted Nichols, author of Magic Words that Bring You Riches, knows direct marketers that have seen response increase by 300% by adding effective P.S. to a sales letter. And Siegfried Vogele, professor of direct marketing in Munich, Germany, has done extensive testing in just what people look at in a mailing piece. First,, they look to see who sent it, then how letter is addressed; then their eye jumps to the signature. The next thing they read is the P.S.

Nichols suggests making it a practice to use a P.S. every sales letter. His ideas for the most successful P.S messages:

Motivate the prospect to action.
Reinforce the offer.
Emphasis or emphasize or introduce a bonus.
Introduce a surprise benefit.
Emphasize price or terms of your offer.
Emphasize tax deductibility of purchase.
Emphasize guarantees.

Making a business decision is just common-sense, when you have the facts!

Next: How to get your letters opened...

We have just completed a website that lists all the $100 Ideas by category. Every week, we will be adding to the list. Go to 100DollarBizTips.com. If you know of someone who can use our practical information, have them register at the website.

Edward King, MBA CPA
Former Director of Wayne State University's Small Business Services
Telephone: (586) 771-3618
Fax: (888) 756-2761 (toll-free)
E-mail: EdwKing@aol.com
Websites: TheSmallBusinessDigest.com, 100DollarBizTips.com, SmallBizKing.com (students only)
KingCo, 1721 Shore Club Drive, St. Clair Shores, MI 48080, USA

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Mark Maupin

PS:

Now my phone is ringing 50-70 times a day for Dumpster Rentals in Detroit Market. Yes a project I started in January this year. Ask me about new Low cost Volume Discount Program I am using on my Dumpster Business and for my customers. At this time I can only take on 2 customers on this program.